《管理英语4》Unit 7 Reading 2

导语

任何公司追求的企业文化都会有一个共同点，那就是积极的、向上的文化。如何构建这种积极的文化氛围呢，让我们通过下面的文章了解一下。

阅读短文，了解如何构建积极的企业文化。

Create a Positive Workplace Culture

创建积极的企业文化

In competitive markets, leaders are under increased pressure to maintain a positive work culture. A positive work culture cultivates greater employee satisfaction; greater employee satisfaction contributes to higher performance; higher performance impacts improved client outcomes; improved client outcomes contribute to service excellence. 

在竞争激烈的市场中，领导者为保持积极的企业文化而备受压力。积极的企业文化提升员工满意度，员工满意度越高，工作就越出色；工作越出色，顾客就越多；顾客越多，服务质量就越好。

Positive work cultures are built over time and need constant attention. Such cultures are dependent on leadership vision and values.

积极的企业文化是经过较长时间建立的，需要不断呵护。工作文化的形成靠的是领导者的见识和价值观。

An effective leader sets the tone for the team, encourages a positive workplace culture and is able to bring about cultural change.

卓有成效的领导者为团队定下基调，鼓励积极文化的培养，大胆进行文化改革。

Workplace culture is made up of the shared attitudes, beliefs, behaviors, values and expectations that influence the way people work in the workplace. It is “the way we do things around here”. Workplace culture is made up of the shared attitudes, beliefs, behaviors, values and expectations that influence the way people work in the workplace. It is “the way we do things around here”.

企业文化由共同的态度、观念、行为、价值观和期待构成，影响着职场员工的工作方式。“这事在我们这里就得这么办。”

Some cultural aspects are understood by all and are obvious such as turning up for work on time, while others may be “unwritten rules” that are not so obvious, for example, how personal issues are resolved with work colleagues. 

有些文化现象显而易见，人人皆知，如按时上班；有些则是不成文的规矩，不是很明显，如怎样处理同事间的关系。

Many factors that influence whether a workplace has a positive outlook are within the control of people who work in the workplace. There are also factors out of their control, such as slumps in global prices or a change in demand and supply. The company can, however, control how they respond to these factors.

影响企业文化是否积极的诸多因素掌控在企业员工手中。但有些因素是他们无法掌控的，如全球价格下滑或者供需改变等。然而，企业可以掌控的是对这些因素的应对方法。

Those companies that do create positive workplace environments develop a reputation in their community as being “good to work for” and have a competitive edge . Not only are these companies more able to attract and retain people, they tend to be more stable as they proactively deal with issues and adapt to change.

那些真正创造了积极向上工作环境的企业在业界享有“最佳工作场所”的声誉，具有竞争优势。这些企业不但能够更加吸引和留住人才，而且能够更加积极主动地处理问题，更加稳妥地应对变革。

Teams work best when they are clear about what is expected of them. They are more able to deal with difficult issues if they feel the values of the organization are supportive of them.

当一个团队清楚人们对他们的期望时，他们的工作会做得最好。一旦感受到企业价值观的支持，他们就更有能力处理棘手的问题。

For a workplace culture to be positive, the direction and actions of the business must be consistent with the core values of the people in the workplace. 

The people must trust each other and be able to openly express and exchange ideas.

若想要企业文化积极向上，企业的定位和运作机制必须与企业员工的核心价值观一致。员工们必须相互信任，并能够公开表达和交换意见。

Working through these steps will help with developing a positive business culture.

以上步骤有助于形成积极的企业文化。

Workplace Tip

Logo and Brand（标志与品牌）

A logo is the graphic（图画的）symbol representative（有代表性的）of a company or an organization. A logo can also be made of only the letters of the name without additional symbol, such as Coca-Cola's red script（手迹）type.

A brand encompasses（包含） the logo and the image created by a strong brand identity. It also includes many other areas such as customer service and the client experience. The word “brand” is often associated with（和……联系在一起）“reputation”.