《管理英语4》Unit 8 Reading 2
导语
在一个不断变化着的社会中，创新是企业发展的动力。如何才能真正地激励员工创新，让创新切实融入到企业文化中呢？
阅读短文，了解如何建立以创新为特质的企业文化。
How Do You Create a Culture of Innovation?
企业的创新文化源于何处？
Have you noticed the courage buried in the word “encourage”? To create a culture in which innovation flourishes takes courage.
Determined innovators are always courageous enough to establish a culture in which innovation is greatly encouraged and rewarded. Here are three ways to do that.
你有没有注意到在“encourage”（鼓励）中含有“courage”（勇气）？建立一种鼓励创新的企业文化是需要勇气的。坚定的革新者总是有足够的勇气去建立一种激励和奖励创新的企业文化。要做到这一点，可以从三个方面着手。
Put innovation at the heart of strategy, and persist it in every message. Think of innovation strategy as a pyramid: big bets at the top, a few projects in development in the middle, and a broad base of continuous improvements, lasting contributions, and early-stage new ideas at the bottom.
把创新放在战略的核心，并把它体现在方方面面。把创新战略看成是一个金字塔：顶部是大目标，中间是在研项目，底部是不断的改进、持续的贡献，以及新想法雏形。
Define jobs around innovation. Make it a job prerequisite . Consider 3M's move to become one of the first companies to tell professionals that they could spend 15 percent of their time on projects of their own choice.
Now many high-tech companies know that they can't get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business.
For 3M, it was the Post-it note.
用创新定义工作。把创新看成是工作的先决条件。想当初，3M公司率先容许员工们可以使用15%的工作时间，自主选择参与工作项目。现在很多高科技公司都知道，如果他们不能给人才提供这种创新的便利条件，就没法吸引优秀的人才。一些个人自主选择、自我安排的项目甚至会成为轰动一时的产品或业务链条。对于3M而言，这种企业文化就是自己的身份标签。
Recognize innovation in every part of the company. To build a culture of creativity and innovation, Gillette developed an innovation fair in which every unit could show off its most promising new concepts.
It shows that everyone has a role to play in a culture of innovation.
肯定公司里无处不在的创新。为了建立一个善于创新的文化，吉列公司组织了创意展览会，在那里，每个部门都能展示他们大有可为的理念。这表明每个人在创新文化中都能发挥自己的作用。
To go from idea to successful innovation requires a great deal of support and collaboration. When people are surrounded by constant communication and encouragement, they can find the courage to try, fail, redo, and try again.
从理念到创新成功需要大力支持与通力协作。当人们在工作中能不断沟通、不断受到鼓励时，他们就有勇气去尝试、去失败、重头再来并继续尝试。
Culture Note
The Birth of Coca-Cola（可口可乐的诞生）
It was 1886 and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled（揭幕）. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity.
One afternoon, he stirred up a fragrant（芳香的）, caramel-colored（焦糖色） liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola.
To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just nine glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced more than ten billion gallons.
