《管理英语4》Unit 8 Reading 1

导语

企业战略的实施是企业取得成功的保障，影响战略落实的因素有哪些呢？让我们通过下面的文章了解一下。

口语练习，谈论企业成功的原因。

阅读短文，了解企业战略实施的因素。

Vision and Execution: Two Sides of a Successful Strategy

愿景和执行：成功战略的两个方面

A strategic plan is not the end goal of the strategic planning process — it is the framework for successfully implementing a strategy. Until a strategic plan is put into effect, it has no real value. 

在战略规划过程中，战略规划不是最终目标，而是成功执行战略的一个框架。一个规划只有被付诸实施时才具有重要价值。

There are several keys to successful implementation. First, people directly involved in executing the strategy must be included in the planning process. Strategic planning is no longer a top-down directive. 

Without the input and feedback of the people responsible for executing the strategy, a seemingly solid strategy is likely to fall apart when implementation is attempted . 

有几个关键因素会影响成功实施。首先，在规划过程中必须把直接参与执行策略的人考虑在内。战略规划不再是一个自上而下的指令。如果缺乏负责实施计划的人员的投入与反馈，一个看似可靠的计划也可能在实施过程中功亏一篑。

The next key to successful implementation is clearly communicating the strategy to the whole company. The communication should ensure that everyone in the company understands and accepts the strategy as the best path forward, and not simply the leadership's latest idea. Without clear communication, employees lack a sense of ownership and clarity of purpose. When a strategy is not understood or embraced, it usually results in misunderstanding and uneven commitments to implementation. 

成功实施的下一个关键因素是将战略清晰传达给整个公司。上下沟通应该确保公司内每个人都理解这个战略，并把它当作前进的最佳路径，而不是把它当作领导层的最新想法。没有明确的沟通，员工缺乏归属感和清晰的目标。当一个企业战略不被员工理解或接受时，通常会导致误解，甚至造成实施过程中努力程度的差异。

Another key to the successful execution of a strategic plan is the clear and straightforward description of the plan and its operations. Even the most brilliant strategy faces failure if it cannot be explained clearly and flourish.

另一个关键是对战略规划及其运作作出清晰和直接的描述。即使是最无懈可击的战略，如果不解释简洁、清晰、到位，也会面临失败。

Workplace Tip

Collaborative Practice Involving Employees in Innovation

（员工参与创新的协作实践）

　　Three are many opportunities to involve others throughout the project lifecycle and in our work in general.

　　1. Ask for input: What can we improve / what can be improved?

　　2. Participate in analyzing the issue and developing a plan: How can we improve it?

　　3. Participate in implementing the plan: give people a part to play in making improvements.

　　4. Participate in tracking progress to plan and reporting on the results.

　　The above information shows that innovation requires many different kinds of contributions. This gives you many different ways to engage each member of your team:

　　• Identifying and assessing gaps, needs, and new ideas.

　　• Bringing good process to improvement projects.

　　• Lending a hand on improvement projects.

　　• Questioning the status quo and playing devil's advocate（为了激发深入研讨，故意支 持反对意见）.

　　• Creating solutions and inventing new ways to do things.

　　• Helping with execution.