《管理英语4》Unit 3 Listening and Speaking 2
对话演练
你可以点击下方人物头像角色扮演进行对话练习，也可以点击对话中人物的名称详细听每句话录音。
(Melinda and her team are putting their heads together for their product promotion.)
（梅琳达和她的团队为了他们的产品宣传开碰头会。）
Melinda：OK, team, as you know we've recently decided to launch our product directly to the consumer. I've invited Laura from our marketing team to join us today to discuss some possible marketing strategies.
梅琳达：各位好，你们知道我们最近决定直接向消费者推出我们的产品。今天我邀请了市场营销团队的劳拉加入我们，讨论一些可行的营销策略。
Dan：Are we getting to design this marketing strategy ourselves, or are we just implementing something that's already been decided?
丹：我们自己设计营销策略，还是我们只是实施既定策略？
Melinda：Dan — don't worry, we'll be working closely together with our corporate marketing team to devise a new campaign, but they want our input.
梅琳达：丹，别担心，我们将与企业市场营销团队密切合作，开发一个新的策略，但他们需要我们的加入。
Dan：OK, what's the timing for the launch? My understanding is that the product launch is going to happen at the beginning of January next year?
丹：好的，什么时机启动呢？以我的理解，产品发布将于明年1月初举行？
Melinda：It is, at the moment, but that may get put back. In the meantime, we've got to decide on how we're going to market this product pre-launch directly to the consumer. Any one got any ideas?
梅琳达：是的，就在那时，但可能会推迟。在此期间，我们必须决定如何在产品发布前就把它直接推销给消费者。大家有什么想法吗？
Dan：Well, we want to get people talking about it — create some buzz out there.
丹：嗯，我们想让人们谈论它——叫人们兴奋起来。
Laura：What we found with our last product launch was that a well-targeted poster campaign worked best.
劳拉：我们发现上次产品发布时，有针对性的海报宣传活动效果最佳。
Melinda：It's really important to get people talking about the product without them realizing they've been advertised to. What do you think, Laura?
梅琳达：让人们在没有意识到他们“被广告了”的情况下去谈论这个产品是非常重要的。你怎么看，劳拉？
Laura： I totally agree. It has to look like objective reporting, not just an advert.
劳拉：我完全同意。它必须看起来像个很客观的报告，而不仅是广告。
Dan：What are our key messages with this product?
丹：这个产品的关键信息是什么？
Laura：What we were thinking of doing is really driving home the message that we're different.
劳拉：我们所想的是让人真正了解我们的与众不同。
Melinda：How about something like: “In a world where profits are declining, who has consistently bucked the trend?” We don't mention the name of the company just yet; we get their interest first.
梅琳达：比如“在经济不景气、利润不断下降的世界里，哪家公司一直在逆流而上？”之类的怎么样？我们不提公司名字，就先激发他们的兴趣。
Laura：It's not a bad idea and it could work, but we'd still have to put some branding in there — subtly, so that people can guess.
劳拉：这是个不错的主意，会有用的，但我们还必须巧妙地放一些品牌的东西，让人们可以猜到。
Useful Expressions
• Insist on one's opinion
I think it might be a bit hard on the eye — there are too many lights flashing and it's a bit bright.
It has to look like objective reporting, not just an advert.
It's really important to get people talking about the product without them realizing they've been advertised to.
We'd still have to put some branding in there — subtly, so that people can guess.
• Urge somebody to do something
We've asked the stand designers we used before to come up with some designs for us.
Police are urging anyone who saw the accident to contact them immediately.
The news urged that all children be taught to swim.
Culture Note
Marketing Buzz（口碑营销）
Marketing buzz, a term used in viral marketing（病毒式营销或核爆式营销）, is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message.
Marketing buzz originally referred to oral communication but in the age of Web 2.0, social media such as Facebook and Twitter are now the dominant communication channels for marketing buzz.
